PROPOSAL & QUOTATION
RFQ No. 6000127062 · Vendor No. 10157
Item 00010 · Digital Learning & Gaming Partner
Prepared exclusively for Volkswagen Group Africa (Pty) Ltd · Dealer Training Academy
Volkswagen Tengo
Digital Dealer Readiness
& Gamification Journey
Tengo World: a six-month championship season that turns every Sales Executive, Service Advisor and CIC agent into a Tengo expert before the first customer walks in.
We. Stage. Brands. PR | Design | Events | Digital
Submitted by
One-Eyed Jack (Pty) Ltd
Lifestyle on Kloof, 50 Kloof Street
Cape Town 8001, South Africa |
Contact
Darren Sandras, Managing Director
darren@one-eyedjack.co.za
+27 84 419 8627 |
Submitted to
Tanja Lapersonne
General Procurement, VWGA
tanja.lapersonne@vwsa.co.za |
Date & validity
27 July 2026
Valid for 90 days
All pricing ZAR, excl. VAT |
Confidential. Prepared solely in response to VWGA RFQ 6000127062 and the associated RFP for a Digital Learning & Gamification Partner. Not for distribution beyond the parties required to evaluate this proposal.
Cover letter
Dear Tanja
The Tengo launch is exactly the kind of brief we exist for. It is not a training project with a competition bolted on. It is a brand moment that happens to run on learning. Your Dealer Network needs to feel the same energy the public campaign will create, months before a customer ever asks the first question. This proposal sets out how we will stage that: a progressive, competitive, measurable digital season that ends with Tengo Retail Champions and a Dealer Network that is genuinely ready.
Thank you for the invitation to respond to the Volkswagen Tengo Digital Dealer Readiness & Gamification Journey RFQ. We confirm receipt of the RFQ pack, and we confirm that:
- this proposal responds to the full scope of the RFP and RFQ, with every requirement addressed and priced as line items, and scope assumptions stated where the brief allows interpretation (Sections 9 and 19);
- we undertake to adhere to the RFP process and timelines and, if successful, accept the VWGA Purchase Order Terms and Conditions for Non-Production Items/Services, read together with our note on pre-existing platform components in Section 19;
- a signed copy of RFQ form 6000127062 accompanies this submission, together with the compliance annexures listed in Section 22;
- our quotation is stated in South African Rand, exclusive of VAT, with no foreign-currency exposure.
We would welcome the opportunity to present this concept to the Dealer Training Academy at the oral presentation sessions on 30 or 31 July 2026, where we will demonstrate a working Tengo World prototype live.
Kind regards
Darren Sandras
Managing Director, One-eyed Jack
darren@one-eyedjack.co.za · +27 84 419 8627
Contents
| 1 | Who we are | 12 | Analytics & readiness reporting |
| 2 | We get the brief | 13 | Dealer engagement & participation strategy |
| 3 | The concept: Tengo World | 14 | Project plan & milestones |
| 4 | The learner journey | 15 | Team & governance |
| 5 | The platform & SumTotal integration | 16 | Testing & UAT |
| 6 | Gamification & the Tengo Retail Championship | 17 | Support model |
| 7 | Build Your Tengo | 18 | Risks, assumptions & dependencies |
| 8 | Feature-to-Benefit Challenges | 19 | Inclusions, exclusions & intellectual property |
| 9 | Industrial theatre integration | 20 | Pricing |
| 10 | Content development methodology | 21 | Beyond launch: Phase 2 & Sustain |
| 11 | Sub-Saharan Africa participation | 22 | Compliance matrix & annexures |
1Who we are
One-eyed Jack is an award-winning South African brand experience agency. PR, influencer relations, events, design and digital platforms, under one roof. Offices in Cape Town and Johannesburg, with networks spanning Africa, Mauritius and London.
Safe work is forgettable. We create the stuff people talk about, share and remember.
For over a decade we have staged launches, campaigns and experiences for some of the most recognised brands in the country, with work recognised at the Loeries and SA Prism Awards. What makes us different for this brief is what sits behind the campaigns: a full in-house digital platform practice that designs, builds and operates the engagement platforms our campaigns run on. Strategy, creative, content, engineering and analytics in one team. No hand-offs, no gaps.
Selected platform credentials
Automotive launch
BYD Atto 2 Launch Media Hub
A digital launch hub built for the BYD Atto 2 introduction to the South African market: embargoed asset distribution, media journey management and launch-event engagement, delivered against hard OEM launch dates.
Gamified competition at national scale
Content Creator Awards 2026
The digital backbone of a national awards programme: thousands of entries, structured eligibility vetting, multi-panel judging hubs, live multi-room scoring, leaderboards and real-time results dashboards.
Brand content platform
Exclusive Books Media Hub
A secure, access-controlled press and content hub serving campaign assets, press kits and embargoed material to media, with engagement tracking and analytics.
Engagement engine
OEJ Campaign Platform
Our own in-house CRM and campaign engine: audience segmentation, multi-channel campaigns, delivery and engagement analytics, POPIA-compliant consent management. It runs our clients' campaigns daily.
Together these cover exactly what this brief demands: gamified competition mechanics at national scale, structured content journeys with completion tracking and embargo control, automotive launch delivery against hard OEM dates, and SCORM-ready learning architecture on our own platform stack. This journey is assembled from parts we have already built and run in production.
Company information
| Registered name | One-Eyed Jack (Pty) Ltd |
| Physical & postal address | Lifestyle on Kloof, 50 Kloof Street, Cape Town 8001, plus Johannesburg |
| Nature & standing | Owner-managed South African brand experience agency, over a decade of continuous trading, a full-time multidisciplinary team across strategy, creative, content, engineering and analytics. |
| Financial stability | Profitable, stable trading; financial stability evidence and a bank confirmation letter available on request. |
| B-BBEE status | Latest B-BBEE certificate attached as Annexure A. |
| Tax status | Valid tax clearance certificate attached as Annexure B. |
| Insurance | Professional indemnity, public and employers' liability, property damage and product liability cover held; broker certificate available on request per VWGA T&Cs 12.1. |
| Recognition | Loeries, SA Prism Awards. |
| Conduct | We confirm adherence to the Volkswagen Group Code of Conduct for Business Partners. |
References
Three client references with direct knowledge of comparable work are provided in Annexure F.
Our delivery team
We field a single accountable, purpose-built squad for the Tengo programme, led by One-eyed Jack as prime across strategy, creative, brand experience, the platform build and the gamified championship. One team covers both halves of this brief: launch-grade brand-experience production and the in-house engineering, learning design and LMS-integration depth to stand up a working platform. Third-party services, if any are engaged, are disclosed per RFP Part 6.
See it running, not just described
Anyone can describe a platform in a document. We will show you ours working. This submission includes a live demonstration of gamified platforms we have built and operate right now:
- Content Creator Awards 2026 - our national gamified awards platform, live in production: entries, judging hubs, real-time leaderboards and scoring dashboards. This is the Tengo Retail Championship engine, already built and running.
- BYD Atto 2 Launch Hub - a branded digital platform we built for a car launch against hard OEM dates. Proof we deliver launch-grade platforms for the automotive industry.
At the oral presentation we will demonstrate a working Tengo World prototype live: the weekly Drop, the points-and-leaderboard championship, Build Your Tengo, and the dealer and Academy dashboards. A working build you can click, not a slide you have to imagine.
2We get the brief
The Tengo is Volkswagen's play for a new generation: first-time new-vehicle buyers, hatchback upgraders and customers stepping into the VW SUV family. The public campaign will build curiosity for months before retail introduction. Your own words frame the challenge perfectly:
"Dealers should not be left behind the customer."
That single line shapes everything in this proposal. The Dealer Network, the Customer Interaction Centre and six Sub-Saharan African markets must build knowledge and confidence in lockstep with the public reveal, starting before the full product story may even be told. Our strategic approach rests on five principles:
| Readiness runs parallel to the campaign | Content releases are gated by the same reveal milestones as the public journey. The network always knows more than the customer, never less, and never breaches embargo. |
| Built for partial information | The platform is designed from day one to teach from embargo-safe fragments: teasers, silhouettes, category positioning. Every approved fact that lands enriches the world. Waiting for complete information is not a plan; we design for the drip. |
| A season, not a course | Nobody re-opens a course. People come back for a competition. From the first login this is a championship with standings, momentum and pride at stake, exactly as the Tengo Retail Championship concept intends. |
| Teams win, not heroes | The scoring architecture rewards whole-dealer participation. One enthusiastic Sales Executive cannot carry a dealership; the mechanics make the Dealer Principal want everyone on the grid. |
| Readiness you can measure | Every drop, mission and challenge feeds a live Readiness Index at individual, dealer and market level. In January the Academy will not hope the network is ready. It will know, per person, per dealer, per market. |
The sections that follow translate these principles into the learner journey, platform, gamification mechanics, content engine, reporting and delivery plan requested in the RFP, covering the full journey from planning and development through The Drop, Unbox & Build, Learn Earn & Compete, the January 2027 Final Online Challenge, and the transition into the February 2027 Face-to-Face Dealer Readiness Experience and Dynamic Drive.
3The concept: Tengo World
One season. One grid. One champion network. Tengo World is a championship season staged as a mobile-first digital world, where every participant progressively Learns, Earns, Unlocks, Competes, Proves and becomes a Champion. The learning platform is skinned as the Tengo's own cockpit: a participant's live status reads off an instrument cluster, and the app surface is the vehicle's centre screen.
The metaphor is automotive because the audience is automotive. The season has a pre-season, race weeks, a garage, standings and a grand final. It is instantly legible to a dealer floor, and it gives the Academy a narrative engine for eight months of communication.
| VWGA stage | In Tengo World | What happens |
|---|
Prepare
Jul 2026 | Signing Season | VWGA planning and procurement conclude; on PO award we mobilise an accelerated kick-off sprint covering strategy, design and build, while Dealer Principals and managers are briefed to drive sign-up energy before content exists. |
The Drop
Aug 2026 | Pre-Season | Learners sign on, claim their Digital Passport and receive the first weekly Drops: teaser learning, approved facts, customer FAQs. The Championship clock starts, participation already earns points. |
Unbox & Build
Sep 2026 | The Garage opens | Curiosity becomes active learning. Build Your Tengo launches: every mastered feature earns a part of each learner's own Tengo, built visually piece by piece. |
Learn, Earn & Compete
Sep-Dec 2026 | The League | Weekly race weeks: missions, quizzes, customer scenarios, competitor duels. Individual standings, the Dealer Constructors' Championship and market views update live. |
Prove & Recognise
Jan 2027 | The Grand Final | The Final Online Dealer Readiness Challenge. Champions crowned by portfolio and category. Readiness reporting delivered to the Academy. |
Experience Tengo
Feb 2027 | Podium & pit lane | Championship momentum carries into the Face-to-Face Dealer Readiness Experience and Dynamic Drive. Standings, badges and Passports travel with each delegate. |
The Digital Passport
Every participant carries one identity through the whole journey: a Digital Passport that records completion stamps, points, badges, collected Tengo parts, streaks and Championship standing. It is the learner's trophy cabinet, the Academy's completion record (SCORM-reportable), and the bridge into Phase 2, where it becomes each delegate's readiness credential.
Why this wins the floor
Dealership staff are busy, targeted and competitive. Tengo World respects that: two-minute learning units, visible progress, team pride and a championship worth bragging about. Learning becomes the thing people do while they wait for their coffee, not the thing they postpone.
4The learner journey
From first login to the Grand Final, the journey is engineered around one weekly habit and one persistent identity.
Onboarding & profiles
- Frictionless entry: enrolment from Academy-provided participant lists, with role selection on first login and no passwords to forget (secure one-time-code sign-in; SSO-ready if VWGA prefers).
- Role-based tracks: Sales Managers, New Car Sales Executives, MasterCars Sales Managers and Executives, Service Managers, Service Advisors, confirmed dealer support roles, CIC agents, and SSA market participants each see a journey weighted to their role.
- Customer-profile library: alongside role profiles, the platform carries the Tengo target-customer personas (first-time buyer, hatchback upgrader, SUV-family entrant) used throughout scenarios and challenges, so learners practise on the customers they will actually meet.
- Digital Passport issued on day one: progress, stamps, badges, parts and standings in one place.
The weekly rhythm
| Moment | What lands |
|---|
| Monday: The Drop | A 60-to-90-second micro-learning drop: teaser learning, approved product facts, specifications, customer FAQs. Push and email notification with a single call to action. |
| Midweek: The Mission | The week's playable challenge: customer scenario, competitor duel, feature-to-benefit round or quiz. Completing it banks Championship points and can unlock a Tengo part. |
| Friday: The Standings | Leaderboards refresh with the week's results: individual, dealer and market. Manager digest goes to Dealer Principals and Sales/Service Managers. |
Curriculum coverage
Missions and drops are mapped across the full readiness curriculum required by the brief, weighted per role track. Service roles get real Service content, not recycled sales material.
| Capability area (per RFQ) | Primary vehicle | Emphasis |
|---|
| Product positioning & key features | Drops, Build Your Tengo | All roles |
| Derivative & specification understanding | Drops, quizzes | Sales, MasterCars, CIC |
| Customer profile & needs analysis | Customer journey missions | All roles |
| Customer enquiry handling | Scenario missions | CIC, Sales |
| Feature-to-benefit conversations | Feature-to-Benefit Challenges (Sec. 8) | Sales, MasterCars |
| Competitor positioning | Competitor duels | Sales, MasterCars, CIC |
| Value proposition | Drops, missions | All roles |
| Ownership journey | Customer journey missions | Sales, Service |
| Service & Maintenance Plan understanding | Service-track drops & quizzes | Service, Sales |
| Aftersales integration | Service-track missions | Service Managers, Advisors |
| Customer handover & dealer relationship | Scenario missions | Sales, Service |
| Readiness for the Face-to-Face experience | Grand Final & transition content | All roles |
Staying in the race
Streak mechanics with forgiving recovery, comeback multipliers for lapsed learners, weekly point caps so a late joiner can still climb, and team nudges that make dealer colleagues the re-engagement channel. The full playbook is in Section 13.
5The platform & SumTotal integration
A mobile-first, installable web application: one URL that works beautifully on any phone, tablet or desktop, with no app-store friction across seven countries.
Recommended solution
- Progressive web app (PWA): installable to the home screen with push notifications, instant updates (no store approvals between weekly drops) and full desktop, tablet and mobile compatibility, as required by the RFP.
- Modern enterprise web stack: TypeScript application layer on PostgreSQL, hosted on enterprise-grade cloud infrastructure with global CDN edge delivery for fast load times in all markets.
- Built for the drip: a content management layer designed for weekly scheduled releases, embargo dating and market/role targeting, operated by our content team with Academy approval gates.
- Scale: architected for the full network and CIC plus six SSA markets, with load headroom for launch-week spikes and the concurrent Grand Final. Participant volumes are confirmed at the briefing session to size the load plan.
Security & POPIA
- Encryption in transit and at rest; role-based access control; least-privilege administration; audit logging.
- POPIA-compliant processing for learner personal data across South Africa and the six SSA markets: minimal data collection, documented safeguards with scheduled reviews, and immediate notification to VWGA of any suspected incident, per the VWGA T&Cs.
- Data residency options and a signed data-processing agreement aligned to VWGA group requirements. We welcome a VWGA security review of the proposed architecture.
SumTotal (iLearn) integration workplan
VWGA already operates an established SumTotal (iLearn) learning environment for the dealer network. We integrate with it, we do not replace it. Tengo World is the engagement and championship layer that sits on top of your existing LMS and feeds it clean completion and competency data. Our recommended workplan:
| Step | What we do |
|---|
| 1. Integration discovery | A joint session with the SumTotal/iLearn administrators in week one to confirm the instance, the integration standard (SCORM 1.2/2004 or xAPI via a Learning Record Store), the SSO method, and the completion and competency data model VWGA wants written back. |
| 2. Single sign-on | Learners enter Tengo World through VWGA's existing identity, so there is no separate account to manage and enrolment stays governed by VWGA. |
| 3. Completion & score write-back | As learners progress, Tengo World writes completion, score and competency records to SumTotal via xAPI/API, keeping iLearn the system of record for each learner's history. |
| 4. SCORM packaging | Where the Academy prefers content to live inside SumTotal, journey modules are delivered as SCORM 1.2/2004 packages hosted in the LMS. |
| 5. Reconciliation & UAT | Reconciliation between Tengo World dashboards and SumTotal records, with a dedicated integration UAT sign-off before The Drop goes live. |
SumTotal integration engineering is delivered by our platform team. If deeper integration is not required for Phase 1, a scheduled completion-data export in the Academy's preferred format is the lightest-touch fallback and never blocks the learning journey. The exact depth is confirmed at the integration discovery session.
Asset intake specification
Within the first two planning weeks we will issue VWGA a concise asset intake specification: the formats, resolutions, durations and naming we need for campaign assets, CGI, photography and video, so approved material from the VWGA content production process (including Kariega plant assets) drops straight into the journey without rework.
Hosting, licensing & support
Hosting, infrastructure and platform licensing are quoted as transparent monthly line items in Section 20 for the programme duration. Technical support and SLAs are set out in Section 17. No third-party per-seat learning licences are required.
6Gamification & the Tengo Retail Championship
The Championship is the competitive thread that holds the whole journey together, designed to reward continuous participation across the season, never a single lucky quiz.
How it works
| Element | Mechanic |
|---|
| Who competes | Sales and Service teams across the VW Dealer Network including the six SSA markets, with CIC agents fully in the journey and competing in their own division; the CIC competitive structure will be aligned with the Academy. |
| Entry | Automatic. Participation begins the moment a learner enters the Tengo digital journey. No separate registration, no opt-in friction. |
| Earning | Points for completing content drops, missions, quizzes, customer scenarios and challenges. Two currencies: Readiness Points for participation and consistency, Mastery Points for accuracy and application. |
| Progress | Digital Passport: points, stamps, badges, collected vehicle parts, streaks, progress status and current standing, always one tap away. |
| Competition structure | Three simultaneous views: individual ranking, the Dealer Constructors' Championship (team), and the regional/market view. |
| Teamwork | The Constructors' score multiplies collective points by squad participation rate. A dealer where everyone plays beats a dealer with one star. Dealer Principals get a weekly digest showing exactly who has not yet scored. |
| Visibility | Live leaderboards and scorecards, filterable by role, dealer, region and market, refreshed in real time and celebrated every Friday. |
| Final stage | The Final Online Dealer Readiness Challenge, January 2027: a timed, weighted, all-curriculum round whose score combines with full-season standings to crown the Champions. Season points carry the majority weight, so five months of participation can never be undone by one bad quiz. |
| Recognition | Tengo Retail Champions recognised by portfolio and category (e.g. New Car Sales, MasterCars, Service, CIC, SSA Market Champion), with digital honours on the platform. Final rewards to be confirmed with the Academy. |
| Transition | Standings, badges and Passports carry into the February Face-to-Face Dealer Readiness Experience and Dynamic Drive, so Championship momentum lands in the room. |
Badges, unlocks & digital rewards
A designed achievement system: curriculum badges (e.g. Spec Master, Service Plan Pro), behaviour badges (streaks, comebacks, first-responders), team honours, and collectible Tengo parts. Digital rewards are issued to the Passport; if VWGA elects physical prizes, the platform handles winner determination and audit trails while fulfilment remains with VWGA (Section 19).
Keeping it fair
Weekly point caps keep late joiners competitive, role-normalised scoring keeps Service and Sales comparable, market divisions keep SSA competition meaningful, and anomaly detection flags improbable patterns. A steady mid-performer at a dealer where the whole squad plays will outscore a lone star at a dormant dealer. That is the design, not an accident. The Academy's forthcoming recommendation of the Tengo Retail Competition framework will be incorporated in the planning workshops.
7Build Your Tengo
The Garage is where knowledge becomes something you can see. Every participant builds their own Tengo, part by part, by mastering the vehicle. It runs as a configurator: a dark studio, the vehicle rotating, feature options that unlock and configure the build live as the learner progresses.
- Progressive unlocking: each completed feature module, mission or quiz milestone earns a component: wheels, lights, infotainment, safety systems, trim. The learner's Tengo visibly assembles as their knowledge does.
- Feature learning built in: unlocking a part opens its story: what it is, the spec that matters, the benefit language a customer needs to hear. The Garage doubles as a living product guide learners return to before the customer conversation.
- Visual progression everywhere: the build state lives on the learner dashboard and Passport; completed builds are showcased on dealer leaderboards, feeding team pride.
- Reveal-aligned: parts and imagery release in step with approved reveal milestones. Pre-reveal, learners build silhouettes and category knowledge; as embargoes lift, the Garage fills with the real thing, turning each reveal into an in-platform event.
- Completion moment: every participant enters the Grand Final; a finished Tengo adds a completion badge, a shareable moment and full-strength Grand Final scoring.
Why it works
Collection mechanics are the most reliable retention loop in gamification. Nobody abandons a car that is three parts from complete. The Garage converts curiosity into completion, exactly the bridge from Unbox & Build into the League that the journey needs.
8Feature-to-Benefit Challenges
Features tell. Benefits sell. This dedicated challenge programme trains the conversation that closes.
- The format: a feature plus a customer persona from the profile library, e.g. IQ.DRIVE plus a first-time buyer. The learner selects or crafts the benefit line that fits that customer, against the clock.
- Progressive difficulty: from guided multiple-choice, to spot-the-weak-answer, to free-response scenarios scored against a benefit-language rubric.
- Role-tuned: Sales Executives handle showroom conversations, CIC agents handle enquiry-call phrasing, Service Advisors handle Service and Maintenance Plan value conversations.
- Feeds the Championship: Mastery Points, a Benefit Master badge and standing in weekly duels.
- Optional upgrade: the Tengo Coach conversational-AI simulator (Section 20, Options) lets learners roleplay the full conversation with a realistic AI customer and receive instant coaching feedback.
9Industrial theatre integration
We design the digital journey so live dramatised moments and the platform amplify each other.
- Dramatised customer-scenario video content produced for the digital journey in industrial-theatre style: real objections, real personalities, real showroom moments, used as mission stimulus.
- Digital echoes of any live theatre moments the Academy stages: pre-work missions that set up the scene, post-event challenges that test what landed, and QR-linked participation for in-room moments.
- Ready for Phase 2: scenario characters and storylines are written to reappear in the Face-to-Face experience, so the world feels continuous.
We have assumed industrial theatre performance (live actors, staging) is a Phase 2 element; our scope covers its digital integration and dramatised video content. We will align the split with the Academy at the briefing session.
10Content development methodology
A weekly broadcast engine with an approval gate the Academy controls. Built for speed, brand safety and embargo discipline.
The weekly pipeline
| Stage | What happens | Owner |
|---|
| 1. Brief | Week's learning objective confirmed against the curriculum map and reveal calendar. | OEJ + Academy |
| 2. Script & storyboard | Micro-learning script, quiz items and storyboard drafted from SME-approved source material. | OEJ |
| 3. Design & motion | Design, animation and interactive build to VW brand guidelines and approved Tengo campaign assets. | OEJ |
| 4. Academy review | Single consolidated review in a structured approval tool; one round of amends within the weekly cycle. | Academy |
| 5. QA & publish | Editorial, brand, functional and device QA; scheduled release with notifications. | OEJ |
Standards
- Micro-learning format: 60-to-90-second units, single objective per unit, always quiz-backed, mobile-first, subtitle-first for sound-off environments.
- Animation & storytelling: animated explainers and dramatised scenario content produced in-house; motion language aligned to the Tengo campaign as assets are approved.
- Brand compliance: every unit checked against VWGA brand guidelines and the approved campaign direction before release; plant-produced photography and video ingested per the asset intake specification (Section 5).
- Embargo discipline: content is milestone-gated in the CMS; nothing publishes before its approved reveal window, and pre-reveal units are written embargo-safe by design.
- Quality assurance: editorial review, fact-check against approved product data, functional test, device matrix pass and accessibility check on every release.
11Sub-Saharan Africa participation
Six markets, one grid. Ghana, Rwanda, Côte d'Ivoire, Angola, Mozambique and Madagascar compete in the same season, with an experience engineered for their realities.
- Bandwidth-first delivery: adaptive media, lightweight drops, aggressive caching and offline retry, so a 2G day in Antananarivo still counts.
- Language: the core journey ships in English; full French and Portuguese language packs (interface plus content) are quoted as options in Section 20 for Côte d'Ivoire, Madagascar, Angola and Mozambique.
- Market divisions: each SSA market has its own leaderboard division and an SSA Market Champion category, so competition stays local and winnable while feeding the network-wide view.
- Time-zone-aware notifications and market-level reporting for NSO Services and market managers.
- POPIA and cross-border processing handled per Section 5, with market participant lists coordinated through the Academy.
12Analytics & readiness reporting
In January the Academy must declare the network ready and prove it. Every drop, mission and challenge feeds one measurement spine.
Three dashboards, one truth
| View | Who uses it | What it shows |
|---|
| Learner dashboard | Every participant | My progress, streak, standing, badges, Tengo build state and next best action. |
| Dealer dashboard | Dealer Principals, Sales & Service Managers | Squad participation and completion, weak curriculum areas, Constructors' standing, and exactly who needs a nudge. |
| Academy & market dashboard | Dealer Training Academy, NSO Services, market managers | Network-wide participation, completion, engagement and challenge performance; dealer rankings; regional and SSA market reporting; exportable data. |
The Readiness Index
A composite readiness score per individual, dealer and market, defined with the Academy at kick-off, built from curriculum coverage (what has been completed), mastery (how well challenges are answered) and currency (how recently). Traffic-light thresholds make January's answer unambiguous: ready, nearly ready, at risk.
Reporting cadence
- Live dashboards throughout, with Friday standings digests to managers.
- Monthly readiness report to the Academy: participation, completion, engagement, challenge performance, dealer rankings and market comparisons.
- January readiness certification report after the Final Online Challenge: final season standings, Champions by portfolio and category, and readiness status per individual, dealer and market. The evidence pack that hands over to Phase 2.
- Completion reporting to SumTotal/iLearn per the integration depth selected (Section 5); CSV and XLSX exports; POPIA-safe aggregation.
13Dealer engagement & participation strategy
Early buy-in, a habit that sticks, and a plan for the people who drift. Participation is designed, not hoped for.
Ignition: early buy-in before content exists
- A launch moment worthy of the brand: a teaser Drop to every dealer inbox and WhatsApp-ready manager pack that frames the Championship, the prizes and the pride at stake.
- Dealer Principal briefing kit: one page, one video, one ask: get your squad on the grid in week one. Early-bird team badge for dealers with full sign-on in the first fortnight.
- CIC and SSA activation mirrored through their own channels and champions.
Momentum: the habit loop
- The Monday-Wednesday-Friday rhythm (Section 4) makes participation a two-minute weekly ritual, not an event.
- Mid-season spikes: Derby Weeks (dealer vs dealer duels), reveal-day specials as embargoes lift, and surprise double-points drops.
Recovery: re-engaging the drifted
- Comeback multipliers make returning worth it; weekly caps mean a lapsed learner is never mathematically out.
- Targeted nudges by segment (never-started, stalled, streak-broken) via push and email; manager digests show Dealer Principals exactly whom to tap on the shoulder.
- The Constructors' participation multiplier turns every colleague into a recruiter: a dormant teammate visibly costs the dealership points.
Transition
January standings decide seeding and recognition at the Face-to-Face experience; the Passport travels with each delegate, so the season's story finishes in the room, on the Dynamic Drive.
14Project plan & milestones
Aligned to the RFQ timeline, with the platform live before the first Drop and content always a fortnight ahead of release.
| When | Milestone | Key activities & acceptance |
|---|
On PO award
(Aug 2026) | Kick-off & planning workshops | Immersion with the Dealer Training Academy: strategy lock, competition framework alignment, curriculum map sign-off, reveal calendar, asset intake specification issued, SumTotal integration depth confirmed. This accelerated sprint absorbs the July Prepare stage of the published journey. Work commences on the official VWGA Purchase Order; acknowledgment copy returned within 14 days. |
| Aug 2026 | Platform foundation & The Drop live | Platform build, onboarding, Digital Passport, notifications and CMS live; Drop 1 and 2 approved and scheduled; Dealer Principal ignition kit released. Acceptance: UAT pass and first Drop delivered. |
| Sep 2026 | Unbox & Build | Build Your Tengo live; Garage content through current reveal milestone; missions engine live. |
| Sep-Dec 2026 | Learn, Earn & Compete | Weekly drops and missions (6-8 challenge programmes), Championship running, Derby Weeks, monthly readiness reporting to the Academy. Acceptance: monthly delivery packs. |
| Jan 2027 | Final Online Challenge | Grand Final staged; Champions crowned on final season standings (cumulative points plus the weighted Grand Final) by portfolio/category; full readiness report and rankings delivered. |
| Feb 2027 | Transition to Face-to-Face | Standings, Passports and readiness data handed to the Phase 2 experience and Dynamic Drive; wrap report and content archive delivered. |
Dependencies we will manage together
- Approved product facts, specifications and campaign assets released to the agreed reveal calendar (asset intake spec makes this painless).
- SME access and a single consolidated Academy review within each weekly cycle.
- Confirmation of public reveal milestones to align content gating.
- The Academy's recommendation of the Tengo Retail Competition framework at kick-off.
- Participant lists per market for enrolment; SumTotal access if LMS integration is selected.
Timeline commitments assume these dependencies land within the windows agreed at kick-off; slips are escalated the day they appear, with recovery options, per our undertaking to escalate risks timeously.
15Team & governance
One dedicated squad from kick-off to handover, with a named Project Manager as your single point of contact and Managing Director supervision throughout.
| Role | Responsibility |
|---|
| Programme Director (supervising director) - Darren Sandras, MD | Overall accountability, brand and client leadership, supervisory oversight per VWGA T&Cs 15.8. |
| Client Partner - Manuela Dias de Deus | Academy relationship, communications strategy, SSA and CIC coordination. |
| Project Manager (single point of contact) | Delivery, plan, risks, weekly governance, escalations. |
| Platform Lead | Architecture, build, integrations, security, performance. |
| Learning Experience Lead | Curriculum mapping, learning design, gamification mechanics, assessment quality, SumTotal integration. |
| Motion & Design Lead | Creative direction, animation, brand compliance. |
| QA & Support Lead | Testing, UAT coordination, support desk, SLAs. |
Resource allocation by phase
| Phase | Deployment |
|---|
| Kick-off & build (Aug 2026) | Full squad: Project Manager, Platform Lead plus engineering, Learning Experience Lead and Motion & Design Lead full-time; Programme Director and Client Partner in every workshop. |
| The League (Sep-Dec 2026) | Weekly content squad (learning design, motion, QA) on the drop cycle; platform engineering part-time for features and Derby Weeks; PM and support desk continuous. |
| Grand Final & wrap (Jan-Feb 2027) | Platform and QA scale up for the Final; reporting, certification and handover led by the PM and Learning Experience Lead. |
CVs of key personnel are attached as Annexure G.
Governance
- Weekly 30-minute delivery stand-up with the Academy; fortnightly steering review with milestone acceptance.
- Single consolidated feedback channel and a decision log, so approvals never scatter across inboxes.
- Escalation path: PM to Programme Director to Academy Manager within 24 hours of any risk to a published date.
- Records retained and available to VWGA-nominated auditors at pre-arranged times, per T&Cs 20.
16Testing & UAT
- Nothing ships untested: functional and regression testing on every release.
- Device matrix: representative iOS, Android, tablet and desktop targets on every release.
- Load & security: load testing against agreed concurrency (sized once volumes are confirmed) and security testing including access-control verification, with VWGA security review welcomed.
- Structured UAT before The Drop: a one-week UAT window with Academy-nominated testers against agreed acceptance criteria; defects triaged daily (blocker/major/minor) with blockers fixed before go-live sign-off.
- Per-phase UAT: a focused UAT pass precedes each major unlock (Build Your Tengo, Championship, Final Online Challenge), inside the weekly cadence so dates never slip for testing.
- Content QA: every unit fact-checked against approved product data and brand-checked before scheduling (Section 10).
17Support model
A named support desk for the duration of the project, with hypercare around every major moment.
| Severity | Definition | Response | Restore/plan |
|---|
| P1 Critical | Platform down or Championship-affecting failure | Within 1 business hour | Within 4 hours |
| P2 High | Major feature impaired, workaround exists | Within 4 business hours | Within 1 business day |
| P3 Standard | Minor defect or content correction | Within 1 business day | Next release |
- Support hours 08:00-17:00 SAST business days, with extended cover for The Drop launch week, reveal-day releases and the Final Online Challenge.
- Channels: dedicated email and a direct line to the PM; in-platform issue reporting for administrators.
- User documentation and administrator guides provided at launch and maintained through the programme.
- Security incident procedure: detection, containment and immediate notification to VWGA of any suspected personal-information incident, with documented safeguard reviews through the programme.
- Monthly service report: availability, support tickets, engagement health.
18Risks, assumptions & dependencies
| Risk | Mitigation |
|---|
| Asset or approval latency vs weekly cadence | Two-week content buffer; embargo-safe fallback units ready every week; single consolidated review cycle; escalation same-day. |
| Embargo integrity across 7 markets | Milestone-gated CMS, embargo-safe pre-reveal design, access controls and audit logging. |
| SSA connectivity variability | Bandwidth-first architecture, offline retry, lightweight drops (Section 11). |
| SumTotal integration timing | Three integration depths (Section 5); journey never blocks on LMS; reporting export as day-one fallback. |
| Participant data quality | Enrolment validation, dealer-level reconciliation in week one, self-service profile correction. |
| Engagement dip mid-season | Recovery playbook (Section 13): comeback multipliers, Derby Weeks, manager digests, targeted nudges. |
Assumptions: VWGA supplies approved product information, campaign assets and SME access per the agreed calendar; reveal milestones are confirmed at kick-off; physical prize fulfilment (if any) sits with VWGA; participant volumes confirmed at the briefing session size the load plan. Deviations are handled through the change process on the Purchase Order.
19Inclusions, exclusions & intellectual property
Included
- Everything in Sections 3 to 17: strategy, learner journey design (Tengo World), platform build and operation, gamification and Championship systems, Build Your Tengo, all challenge programmes, animated learning assets per the rate-card line in Section 20, dashboards and reporting, UAT, documentation, support and project management for the full programme duration.
Excluded
- Vehicle photography and videography created in the Kariega plant environment (supplied via the approved VWGA content production process; we ingest per the asset intake specification).
- Physical reward procurement and fulfilment (winner determination, audit trail and digital recognition are included).
- Phase 2 Face-to-Face Dealer Readiness Experience delivery (separate procurement; our transition support is included).
- SumTotal licensing or VWGA-side system changes; media buying; translation beyond selected language options in Section 20.
Intellectual property
All project-specific deliverables created for this programme (Tengo World creative, learning content, animations, challenge designs, reports) vest in Volkswagen Group Africa in line with the VWGA Purchase Order Terms and Conditions.
The underlying pre-existing platform components (our gamification engine, content management, dashboard and notification frameworks, developed prior to and outside this engagement) remain One-eyed Jack property and are provided to VWGA under a full-use licence for the programme and its outputs. We request that this carve-out for pre-existing components be recorded in writing at Purchase Order stage per clause 19.1 of the VWGA Terms and Conditions, and we are happy to align the wording with Procurement.
20Pricing
Line-item pricing per the RFP Part 5 volumes and the RFQ response template. All amounts in South African Rand, excluding VAT. Each line is independently deliverable; where a line depends on another, the dependency is stated. The complete core programme totals R690 000, and with every optional enhancement added the total is R970 000, within a R1 000 000 ceiling.
Once-off: strategy, design & build
| Line item | Qty | Price (ZAR, excl VAT) |
|---|
| 1. Digital Learning & Gamification Strategy | 1 | R40 000 |
| 2. Project Management & Governance (full programme) | 1 | R50 000 |
| 3. Learner Journey Design ("Tengo World") | 1 | R40 000 |
| 4. Gamification Platform / Application (build, onboarding, Digital Passport, CMS, notifications) | 1 | R120 000 |
| 5. Leaderboard & Achievement System (Championship engine) | 1 | R55 000 |
| 6. Digital Badge & Recognition Programme | 1 | R20 000 |
| 7. Build Your Tengo Challenge | 1 | R45 000 |
| 8. Learning Analytics Dashboard | 1 | R25 000 |
| 9. Reporting Dashboard (Academy & market reporting) | 1 | R20 000 |
| 10. User Acceptance Testing (all phases) | 1 | R20 000 |
| Subtotal, once-off build | | R435 000 |
Content programmes
| Line item | Qty | Price (ZAR, excl VAT) |
|---|
| 11. Weekly Digital Learning Challenges: The Drop content programme (approx. 20 weekly releases Aug-Dec, structured into 6-8 challenge cycles) | 1 programme | R80 000 |
| 12. Customer Journey Challenges | 1 programme | R14 000 |
| 13. Competitor Comparison Challenges | 1 programme | R12 000 |
| 14. Product Knowledge Challenges | 1 programme | R12 000 |
| 15. Feature-to-Benefit Challenges | 1 programme | R12 000 |
| 16. Animated Digital Learning Assets (estimated 18 across the season) | as required | R30 000 |
| 17. Final Online Dealer Readiness Challenge (Grand Final build & staging) | 1 | R25 000 |
| Subtotal, content programmes | | R185 000 |
Recurring: run, host & support (Aug 2026 - Feb 2027, 7 months)
| Line item | Qty | Price (ZAR, excl VAT) |
|---|
| 18. Hosting, infrastructure & platform licence | 7 months | R3 500 /month · R24 500 |
| 19. Technical support & content operations during rollout (SLAs per Section 17) | 7 months | R6 500 /month · R45 500 |
| Subtotal, recurring | | R70 000 |
| Core programme total (excl VAT) | | R690 000 |
Optional enhancements (priced separately, per RFQ)
| Option | What it adds | Price (ZAR, excl VAT) |
|---|
| Tengo Coach: conversational-AI customer simulator | Learners roleplay full enquiry and showroom conversations with realistic AI customers built from the persona library; instant coaching feedback scored against the benefit-language rubric. Innovation flagship. | R95 000 |
| French language pack | Interface plus content localisation for Côte d'Ivoire and Madagascar. | R40 000 |
| Portuguese language pack | Interface plus content localisation for Angola and Mozambique. | R40 000 |
| AR Tengo viewer | Place a life-size Tengo on the showroom floor from the phone; feature hotspots linked to the Garage. | R70 000 |
| WhatsApp engagement channel | Drop alerts, standings and re-engagement nudges on the channel dealers actually read. | R35 000 |
| Subtotal, all options | | R280 000 |
| Total, core plus every option (excl VAT) | | R970 000 |
RFQ planning & pricing summary (per RFQ slide 12)
| Element | Sessions | Proposed date | Unit price | Total price |
|---|
| Briefing session (clarifying questions before quote deadline) | 30-minute online session | Week of 20 Jul 2026 | No charge | No charge |
| Supplier Proposal Presentation to the Dealer Training Academy | 1-hour online session (per RFP timeline) | 30 or 31 July 2026 | No charge | No charge |
Quotation in ZAR, VAT excluded, no foreign-currency component. Invoicing per approved Purchase Order milestones and completed, accepted deliverables, monthly statements rendered. Anything described in this proposal and not listed above is included at no additional charge.
21Beyond launch: Phase 2 & Sustain
The season is built to end in a room. Standings seed the Face-to-Face Dealer Readiness Experience, Champions are celebrated on a real podium, and the Passport becomes each delegate's credential into the Dynamic Drive. Storylines, characters and scenario content are written to reappear live, so Phase 2 feels like the finale of a world the network already lives in. We would welcome the conversation about staging it.
Nothing we build dies at wrap. For the post-launch Sustain stage, every unit is modular and SCORM-packagable, ready to slot into VWGA's standard product and certification curriculum, and handed over with a structured content archive.
22Compliance matrix & annexures
Where to find each RFP requirement in this document:
| RFP / RFQ requirement | Section | RFP / RFQ requirement | Section |
|---|
| Understanding of brief & strategic approach | 2 | Content development methodology & QA | 10, 16 |
| Methodology & approach (design, dev, implementation) | 3-12 | Testing & UAT plan | 16 |
| Detailed project plan, milestones, resources | 14, 15 | Support model & response times | 17 |
| Previous work & references | 1, Annex F | Team structure, governance, key personnel | 15, Annex G |
| Learner journey, UX & progression | 3, 4 | Detailed line-item pricing incl. options | 20 |
| Demonstration / prototype | 1 + oral presentation | Early buy-in, sustained engagement, re-engagement | 13 |
| Technology platform, hosting, scalability, security | 5 | Drop, Unbox, Build, Compete, Prove support | 3 |
| SumTotal / iLearn integration | 5 | Build Your Tengo approach | 7 |
| Reporting, analytics & dashboards | 12 | Retail Championship mechanics | 6 |
| Leaderboards, badges, rewards, recognition | 6 | SSA participation approach | 11 |
| Risks, assumptions & dependencies | 18 | Inclusions / exclusions | 19 |
Annexures
| A | B-BBEE certificate (latest) |
| B | Valid tax clearance certificate |
| C | Board resolution authorising signatory |
| D | Declaration of interest (VWGA employee interests and project conflicts) |
| E | Signed RFQ form 6000127062 |
| F | Client references (x3) |
| G | Key personnel CVs |
| H | Insurance confirmation (broker letter) |
One-eyed Jack
Let's make the Dealer Network
impossible to beat.
The Tengo will bring a new generation to Volkswagen. Tengo World makes sure the network is ready for them, confident, competitive and proud, months before the first handshake.
We. Stage. Brands.
Darren Sandras
Managing Director
darren@one-eyedjack.co.za
+27 84 419 8627 |
New business
Manuela Dias de Deus
manuela@one-eyedjack.co.za
+27 78 531 1291 |
One-Eyed Jack (Pty) Ltd
Lifestyle on Kloof, 50 Kloof Street
Cape Town 8001
one-eyedjack.co.za |
